Arthur Miller’s The Crucible Essay Example for Free

Arthur Miller’s The Crucible Essay A crucible is defined as a severe trial or a container in which metals are melted at very high temperatures. Much like how metals mold to a new shape at very high temperatures, people change when severe trials and challenges present themselves. When innocent lives are lost, a person will realize the wrongs and attempt to make things right again. The character John Hale must forget his old teachings and way of life to try to return the town of Salem to a peaceful community. In Arthur Miller’s The Crucible, Reverend John hale transforms from a prideful prosecutor of witches to a humble defender of the accused because of the guilt he experiences over the innocent lives lost during the Salem witch trials. Reverend John Hale arrives in Salem as a prideful man with intentions of persecuting the accused of witchcraft and ridding the town of all evil. Author Arthur Miller says of Hale, â€Å"This is a beloved errand of him; on being called here to ascertain witchcraft he felt the pride of the specialist whose unique knowledge has at last been publicly called for.†(Miller 1252) Miller explains that the reverend has great pride in having the opportunity to show off his skills to rid the town of Salem of witchcraft. His skills in the beginning of the trials come from his books instead of from his own intuitions. Reverend Hale brings many books into the town in order to use their knowledge to persecute the accused. He believes these books to be infallible, and they cause him to believe that he will solve all of the town’s problems with them. Along with the knowledge from his books, he speaks, â€Å"with a tasty love of intellectual pursuit.†(Miller 1257) These stage directions imply that Hale thirsts to be the all-knowing savior of Salem. In his early days at Salem this thirst and his faith in the judicial system guide him to find the suspected witches and deal with them accordingly. The reverend’s early thirst for heroism soon vanishes as the trials pursue and more unexpected people in Salem are accused of witchcraft. Hale travels to the Proctor residence by his accord, without the court’s authority, to learn more about them because Elizabeth Proctor has been mentioned in the court. Learning about the faith life of Elizabeth, Hale starts to question whether all of the accused participate in witchcraft, and doubt of the infallible judicial system starts to arise in him. This doubt grows as he says to Judge Danforth about the trials, â€Å"But is does not follow that everyone accused is part of it.†(Miller 1300) He realizes now that the accused are given no chance to plead innocent without the sure fate of death. Hale sees flaw in the judicial system that he has lived by, and wonders if the many he has condemned to death had no opportunity at all to seek innocence. Knowing that the accused have no chance for survival but through confession of witchcraft, Hale proclaims, â€Å"I have this morning signed away the soul of Rebecca Nurse, Your Honor. I’ll not conceal it, my hand shakes yet as with a wound!†(Miller 1301) He knows that Rebecca has a good life of faith, and she will most definitely be condemned to death by the so called infallible judicial system because of him. Hale shows the feeling of guilt by signing away the life of Goody Nurse, and realizes that he must try to defend the accused because the court will not. Hale loses all motivation to condemn the accused and no longer holds pride in himself or his judicial system. With his motivation to seek out witches now gone, Hale believes many of the accused to be innocent and tries to convince this to the court. He tells Judge Danforth, â€Å"I beg you, stop now before another is condemned! I may not shut my conscience to it no more—private vengeance is working through this testimony! From the beginning this man has struck me true. By my oath to Heaven, I believe him now.†(Miller 1311) His guilt pushes him to defend the accused in front of the judge so that their blood will not be on his hands. Hale knows his association with the courts will result in the loss of innocent lives, and he cannot live with himself knowing this. Knowing now that the court operates with error, he quits it and denounces its proceedings. John Hale no longer want to participate in the court’s murdering of the innocent, and feels guilty for the lives that he has already condemned through the judicial system. Hale now knows that he needs to think for himself rather than following the laws and rules of the judicial system he has lived by his whole life. Working separate from the court, the reverend says, â€Å"I come to do the Devil’s work. I come to counsel Christians they should belie themselves.†(Miller 1325) Hale knows that the only way to rid the guilt from his mind is to convince the accused to lie and confess so that their lives may be saved. He has lost faith in the court system that will condemn innocent lives, and, throwing away his pride, puts out one last effort to save some of the lives he has condemned. His motivation has changed from condemning the witches in the town to attempting to save the accused. As his efforts are about to fail, he drops to his knees and says, â€Å"What profit him to bleed? Shall the dust praise him? Shall the worms declare his truth? Go to him, take his shame away!†(Miller 1334) His efforts to defend the accused fail, and guilt overwhelms him. Reverend John Hale cannot live with the innocent lives he has sentenced to murder and is humbled as the accused are led to their death. â€Å"Cleave to no faith when faith brings blood†(Miller 1326) says a transformed reverend as the Salem witch trials come to an end. Reverend Hale loses not only his faith in the judicial system, but also in the God who he believed to be too perfect to allow these tragic events to happen. He humbles himself because the pride that he once had leads to the death innocent lives in Salem. In The Crucible by Arthur Miller, Reverend John Hale changes from a prideful prosecutor of the witches to a humble defender of the accused because of the guilt that overwhelms him due to the innocent blood shed at his hands during the Salem witch trials.

The New England Colonial Period

The New England Colonial Period Tony Calloway Discussion Question 1. According to the article, With All the Grace of the Sex, were women active participants in colonial trade? How and why? Women had to be active participants in a colonial trade. I mean most of these women, displayed a matter of filling empty holes in their lives. There were widowed spouses or empty professions within the community. The With All The Grace of Sex article addresses of all practice of manual trade being performed by women because not all wanted to sew or cook. Some had no choice but to do the labor of a profession those others saw as a mans job. Those are jobs typically family responsibilities with everyone playing some duty within the trade. Many of the women did not need men to run the businesses. A lot of the women grew to be champions of these professions out of necessity. The only way there was clear evidence that women did work in these occupations, were the occasional discovery of documentation that has been maintained showing these evidence. Furthermore, within this literature, we would notice how frequently women were becoming apprentices and masters of trades alongside their male counterparts. Granted; the manual labor associated with various occupations, it was a wonder the existence of women apprentice and masters that were in questioned. Men that use forges, hammers and leather working tools had put some the best men to the test. To have the stamina and physical courage these women needed to prove themselves was very impressive. Like my dad use to say do not put tomorrow what can be done today. After reading the article, it would seem that women had to do what they had to do. However, that is the binary of the way women have been for a since the beginning of time. Lesson 3 1. The article, Deaths Head, Cherub, Urn and Willow and the images of the early American grave art give us insight to life during the New England colonial period. How had the views of religion and death changed over the time period, 1720 to 1820? How were these changes reflected on the gravestones? What specifically can historians learn about the Puritan from these stones Jim Deetz Edwin Dethlefsen (1960s-70s) Are two archeologicalist that studied on New England gravestones Identification of 3 main motifs in period 1680-1820. These were the Winged Deaths Head 1680-1780, the Winged Cherub 1760-1800, and Urn Willow 1770-1820. In the 17th and 18th century gravestones in Massachusetts were decorated with a traditional set of designs that have distinctive spatial and temporal limits. The pioneering gravestones in Bostons burying grounds were simple, roughly cut greenstone markers. Individual headstones bared short or no beautifying carving and often had little inscriptions, which ordinarily had a person name, and theyre the date of death. The writings interruptive punctuation, were like a encrypted carving style with a characterized raised period separating the word. Treating them as if they were archaeological phenomena, one can demonstrate and test methods of inferring diffusion, dedication and the culture that carved it. The Early popularity of Death s head design displayed the Puritans attitudes, and Urn Motifs indicated the breakdown of these values. While cherubs appear most premature among an urban innovation society in Cambridge, They remain a nearly insignificant type in this central area but are rapidly being embraced in outer districts further removed from the center of influence. Imperfect reproduction of distinct design gives rise to distinctive local styles of other districts. The delivery of these local forms in time and space presents further insights regarding the religious difference in the Colonial period, including a clear indication of how this change progressed in different geographical areas at different times. The appearance that draws archeologists the most when it comes to Puritan headstones is the uniform appearance of the three types (Deaths Head, Cherub, Urn, and Willow). The Deaths Head representation was very common early on through the 17th century. It was a type that Puritans used to emphasize the mortality of man moreover. However, after the Great Awakening and the spread of the belief in an immortal soul, the Cherub became the more popular type. The Cherub image symbolized resurrection. During the 18th and 19th centuries, right after the revival of the Greek in America, the Urn and Willow grew to be a regularly used motif on tombstones. The quality of the monument was dependent upon two factors, the skill of the stonecutter and the budget of the family. In Boston, stonecutters were also masons, woodcarvers, bricklayers and even farmers carved gravestones as another way of sustaining their families. On numerous occasions, to save money and to deliver a high-quality headstone with fine art and speed, many of the Stonecutters made prefabricated headstones. This way all they would do was insert the name and date of the deceased upon placement of order. It wouldnt take much to seek out this fantastic artwork that can be found in many places in New England to include Copps Hill in Boston the old Freedom Trail, and another favorite spot to Bostonians the Old Burying Point in Salem Massachusetts. Grave markers and the burial grounds in which they are found have become identified as having historical importance, and they have familiarized their topics for research. The traditional cultures, a grave marker serves partly a function of commemoration as well as an indicator of status. To an archeologist, these markers serve as original recordings linking to the departed individuals living as well as, a more comprehensive sense, to the society in which the individual lived and ultimately died. New Jersey can also provide some eighteenth-century grave markers like the ones in Monmouth County. These stones can give some insights into the developmental years of the colony. Although Monmouth County does share the timeline within many similarities of the colonial New England gravestone carving tradition, it also displays significant differences. Hereabouts, the choice of the gravestone in Monmouth County held related to personal inclinations within the broader trends before classified i n New England. However, with the more inquisitive minds; studying gravestones can easily part into disciplines like a historical archaeology, or even like this class art history, even a genealogist when the training is more focused on the individual family. Particular scientific archaeological studies of colonial gravestones were sparked into motion by the outstanding research by James Deetz and Edwin Dethlefsen as before mentioned, who studied within the Boston Massachusetts area. Their conclusions presented a temporally linear course of iconographic designs used in the local carving tradition; starting with stark mortality symbols such as deaths heads, with more hopeful cherubs in the early eighteenth century, and then forming the more profane, neoclassical urn and willow tree designs. Another type of style was the motif, which was used on Bostons seventeenth-century grave markers dubbed the deaths head. Deaths head, often including wings and crossed bones, is a stylized skull that is used by todays motorcycle gangs and gothic. Although folks were thinking that winged skulls been designed to symbolize physical death and spiritual regeneration this was not the case. It is essential to note that Boston-based Puritans were not advocates of using holy symbols, like cherubs, crosses in the place of meeting, of silver, or on their headstones. Puritans were adamantly opposed to connecting the human form to spiritual beings such as God, angels, or spirits. The deaths head, which in its right, is a non-religious symbol and was the first description applied to gravestone carving. Additional decorative motifs following the deaths head were the hourglass with wings symbolizing the concept time flies, elaborately carved on the side panels along with florets, finials, foliage, fruit, and imp-and-dragon figures. The seventeenth and eighteenth-century headstones had solemn inscriptions that inspired passers-by to contemplate mortality and the temporary nature of life on earth. There must have a broad range of the deaths head motif. The features and arrangement of the image depended uniquely on the preferred style of the carver. Those creating their style of carving like silversmiths, tanners, carpenters, and other artisans, gravestone carvers had specific techniques and skills. The style was almost like a calling card for some. Through inquiry research, newspaper and ads, announcements, signed or initialed stones, ledger books, and other original reference materials, twentieth-century historians were able to recognize many of these makers. As the immigrants began to reach a more stable lifestyle and acquire wealth, they were better able to afford more extravagant personal items whichever could serve as representations of their socioeconomic status. Individual belongings could have extended from a broader, more pretentious house; a cabinet full of silver plates imported from China to large lavishly engraved gravestones. Lesson 3 Discussion Question 1. How did the Northern demography differ from that of the Southern colonies? Compare and contrast the social, economic, gender, and racial hierarchy of the New England and Southern Colonies. During the mid-1700s, there was an influx of immigrants migrating to America. During this time there was an abundance of food to go around, and that allowed for a generally good health of the majority of the colonist. By which it would allow more women to reproduce and share a low mortality rate, with the help ladies having several or more children during their life. With this expansion became the love of social class and hierarchy. The North school system celebrated and embraced social mobility, and the entrance of newly prosperous planters, commercial farmers, and retailers into the upper ranks was not only likely but also common. (Faragher 2012) While there was a well-established upper class in the Northern Colonies, there was also the scant and poverty-stricken lower class as well. It was composed of slaves, bound servants, and the poor laborers. This group made little less than half of the Northern colonies population, and their standard of living was just above minimum subsiste nce. While both the Northern and the Southern colonies each had their hierarchy system, and they were similar in ways yet different in others. In Southern colonies, the standards needed for social status was racial purity. These ethnic pure Spanish colonists held the top of the social ladder. Spanish of mixed ancestry were in the middle and Indians, and African slaves were placed at the bottom. Though there was strife for nonwhites in the north, the separation of lines was obscured. The colonist had possibilities to move up or down the ladder at their will. Biracial Northern colonist experienced much more opportunity compared to their Southern counterparts. The Northern upper class was typically made up of landowners, merchants, and prosperous professionals. These upper class Northerners were living a much more lavish and extravagant life than the upper class Southern colonist. References Deetz, J., Dethlefsen, E. S. (2007). Deaths Head, Cherub, Urn and Willow. Retrieved from http://www.histarch.illinois.edu/plymouth/deathshead.html Faragher, J. M., Buhle, M. J., Czitrom, D., Armitage, S. H. (2012). Out Of Many A History of the American People (6th ed.). New Jersey: Pearson. Howe, J. (1998). Greek Revival. Retrieved from http://www.bc.edu/bc_org/avp/cas/fnart/fa267/greekrev.html Revolutionary Windsor. (n.d.). https://sites.google.com/a/windsorct.org/revolutionary_windsor/home/gravestones-puritanism Wooodard, D. D., Doody, D. (). With All the Grace of the Sex. Retrieved from http://www.history.org/Foundation/journal/Spring04/women.cfm

Populating the New World Essays -- American America History

Populating the New World Upon the arrival of the first European explorers to the "New World," they encountered what they believed to be primitive savages. These creatures that ran about in the shape of humans showed no aspect of humanity and aroused wonder and curiosity on the part of the Europeans. When the Europeans travelled further into the heart of the land and saw the buildings of the Maya, Inca, Aztec and other ancient Indian nations, they were unable to attribute these massive structures to the people that they saw before them. Instead, they theorized that it was the descendants of one of the ancient European civilizations that built the temples. It possibly might have been the ancient Greek, Egyptian, or a lost tribe of Israelites. It did not occur to them that the Indians, erroneously named by Christopher Columbus, might have been capable of the construction of the buildings they found. As the Europeans became settled in the Americas, they began to wonder as to the origin of the indigenous population. The church, in accordance with the teachings of the 15th and 16th centuries, maintained that they were actually the descendants of sinful Babylonians that had survived the flood of Noah. In 1589, a Jesuit priest by the name of Joseph de Acosta jumped ahead of his contemporaries in explaining the arrival of the Indians into the New World. While he remained within the doctrines of the church, de Acosta put forth the theory that the Indians could have arrived to the Americas via three means: an organized and prepared transoceanic voyage, an accidental landing, or a migration over land. He worked under the assumption that man hailed from the Old World, as all humanity was descended from Adam, and that the Ind... ...n to leave. 6) As more people moved into the New World, they "pushed" people that had been here before further south. With these understandings, the identity of those that truly discovered America can be better discerned. Works Cited: Dixon, E. James. Quest for the First Americans. Albuquerque, University of New Mexico, 1993. "The First Americans." The World Book Encyclopedia. USA, World Book, Inc., 1994, vol.10, p. 155. Heinrichs, Ann. America the Beautiful: Alaska. New York, Children's Press, 1991. Maxwell, James A. America's Fascinating Indian Heritage. New York, Reader's Digest Association, Inc., 1978. Snow, Dean. R. The Archeology of North America. New York, Chelsea House Publishers, 1989. Willey, Gordon R. An Introduction to American Archaeology. New Jersey, Prentice-Hall, Inc., 1966

Theodore Roethke Essay -- modern American poetry

Theodore Roethke â€Å"Roethke was a great poet, the successor to Frost and Stevens in modern American poetry, and it is the measure of his greatness that his work repays detailed examination† (Parini 1). Theodore Roethke was a romantic who wrote in a variety of styles throughout his long successful career. However, it was not the form of his verse that was important, but the message being delivered and the overall theme of the work. Roethke was a deep thinker and often pondered about and reflected on his life. This introspection was the topic of much of his poetry. His analysis of his self and his emotional experiences are often expressed in his verse. According to Ralph J. Mills Jr., â€Å"this self interest was the primary matter of artistic exploration and knowledge, an interest which endows the poems with a sense of personal urgency, even necessity† (Contemporary Authors 476). Roethke was born in 1908 in Saginaw, Michigan to Otto Roethke and Helen Huebner. He demonstrated early promise in a Red Cross campaign speech as a high school freshman. This speech was translated into twenty-six different languages and showed that he had talent and potential even at a young age. He graduated magna cum laude from the University of Michigan in 1929, and was pressured to move on to law school by family members. However, he was not interested in law and dropped out in order to take graduate courses in literature at Harvard University. Allan Seager concluded, â€Å"it was more than an unsuppressible awareness of life that led him to choose poetry as a career† (Contemporary Authors 475). He took up various teaching positions afterwards at colleges including Lafayette College, Pennsylvania State University, Bennington College, and final... ...uminaries who had an effect on his writing were Leonie Adams, Emily Dickinson, Rolfe Humphries, Stanley Kunitz, and Emily Wylie (1). â€Å"At the University of Washington, Roethke found talented protà ©gà ©s in Carolyn Kizer, David Wagoner, and James Wright† (Kalaidjian 2). He is well known for his influence on this subsequent generation of award-winning poets. Works Cited Parini, J. â€Å"Roethke, Theodore.† Chambers Biographical Dictionary. Ed. Melanie Perry. New York: Larousse Kingfisher Chambers Inc, 1997: 1584. â€Å"Roethke, Theodore.† Encarta 2002. CD-ROM. Redmond, WA: Microsoft 2002. â€Å"Roethke, Theodore (Huebner).† Contemporary Authors. Volumes 81-84. Ed. Francis Carol Locher. Detroit: Gale Research Company, 1979: 475-479. â€Å"Theodore Roethke’s Life and Career.† Walter Kalaidjian. 1999.

Notes on Psychology

Mary Insinuators: Methods: Insinuators performed a longitudinal study in Uganda. She used home visits, naturalistic observations, and interviews with the mothers of the children, using an Interpreter. The babies ranged from 15 weeks to two years old when the study began, and were observed every two weeks for nine months In a natural environment (the family living room). A researcher observes a child's reactions when a mother briefly leaves her child alone in an unfamiliar room. The way the child behaves during the separation and upon the mother's return can reveal Important Information about attachment.Four categories of behaviors were assured and observed: (1 ) separation anxiety: the unease the infant showed when left by the caregiver, (2) the infant's willingness to explore, (3) stranger anxiety: the Infant's response to the presence of a stranger, and (4) reunion behavior: the way the caregiver was greeted on return The observer noted the behavior displayed and scored the behavio r for intensity on a scale of 1 to 7. Describe the Work of Bowl Bowl was one of the most influential theorists In the area of children's emotional and social development Define â€Å"Attachment† Attachment is the emotional bond between child and caregiver.It can be observed from around 7 months of age, and manifests itself as separation anxiety in the child when the caregiver is not present. A key element in attachment is parent sensitivity Name the 3 Main Theories of Attachment The Strange Situation Paradigm (Insinuators) which showed the different categories of attachment. Bellboy's Internal Working Model, which showed how early attachment patterns resulted in internal schemas about relationships.Continuity Patterns in Romantic Love (Hazy and Shaver), which showed childhood patterns were repeated In adult romantic relationships, and Social ND cultural Factors In Attachment (Van l]candor and Greenberg, Malarkey,et al, which showed attachment patterns were constant cross-cult urally, but which were most prevalent varied by cultural parenting styles. Describe Insinuator's â€Å"Strange Situation Paradigm† An experiment that measured the anxiety and behavior between Infant and mother through a combinations of separations and reunions.Also featured in the â€Å"Strange Situation† was the introduction of a stranger, someone not known to the child, in order to observe the child's reaction Name the 3 Categories of I OFF stressed when mother leaves, seeks contact upon her return. Ambivalent Attachment (type C): infant is distress when mother leaves, quickly seeks contact upon return, but then rejects mother Avoidance Attachment (type A): infant show no distress when mother leaves, avoids contact upon return, and is not afraid of the stranger.Typical of babies of unresponsive mothers. Describe the 4th Attachment Category added by Main and Solomon (1990) Insecure/Disorganized/Disoriented Attachment (type D): child shows no reaction to mother leaving or returning. Associated with abused children. Research Evidence for Attachment Theory: Insinuators (1969) Agenda Project Observed 28 Uganda mothers interacting with their child through naturalistic observations in the home. Measured mother's sensitivity to infants signals and needs, identified as 2 key factors in attachment.If a secure attachment is formed the child will feel worthy of love and attention. This internal model tends to be reproduced in adult relationships. Explain Bellboy's Theory of Attachment History The internal working model reflects an individual's experiences about the accessibility of attachment figure, different experiences may explain different attachment patterns, as well as attachment disorders What does the study of Social and Cultural Factors tell us about Attachment?Cross cultural studies tend to confirm the four attachment categories, but also show different distributions, based on differing cultural practices. Research Evidence for Social and Cultura l Differences in Attachment: Van Condoner and Greenberg (1988) Looked at 32 studies from 8 countries, covering 2,000 infants. They found, for example, that Japan showed more ambivalent attachment than the West, but no avoidance attachment. Secure attachment was more common in the West.Explain Continuity Attachment Patterns in Romantic Love The theory is that the patterns of attachment form in early childhood and that are translated into schemas via the inner working model repeat themselves in adult romantic relationships Research Evidence for Continuity Attachment Theory: Hazy and Shaver (1978) Compared attachments with parents to romantic adult attachments. Assumed inner workings model, and then compared self-reported attachment ACH of Insinuator's categories were roughly the same.Further, secure lovers described their relationships as happy, trusting and friendly, Avoidance lovers displayed fear of intimacy, emotional highs and lows, as well as Jealousy. Bivalent attachment charac terized romantic love as obsessive, filled with highs and lows, extreme sexual attraction, and Jealousy Evaluation of Hazy and Shaver (1978) Supported idea that attachment styles could be found in adult romantic love. Some concern that sample was self-selected and disproportionately female. Forced choices may have skewed the data. However, a follow by Hazy and Shaver ten years later replicated the results.Research Evidence for Social and Cultural Differences in Attachment: Mistake et al. (1985) Explained attachment differences between US and Japan. Japanese mothers put greater emphasis on close relationships, but urge children to develop their own identity and solve problems with a wider social group. US children are more independent, but rely on adults to solve problems. US shows more avoidance attachment, a consequence of independence, while Japanese children show more secure attachment and are more sensitive to group needs as adults.

Marvel Enterprises

Marketing Strategy 8050 Marvel Enterprises, Inc. Case Writing by Xiaodan Dong February, 2008 Marvel Enterprises, Inc. (b) Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Or do you view it as sustainable? Why? How? Marvel’s success is not a fluke because its business model is sustainable. Marvel’s new strategy monetized the content library by licensing characters for use with media products. During an era in which mass media is very important in people’s life, only one media tool, publishing, is not strong enough to expand Marvel’s influence to consumers.Comic books can target a very limited market, mostly composed of male teenagers and young adults from 13 to 23 years old. It is very difficult to expand this traditional market. After many years of development, this market has matured and is very stable. Meanwhile, people have been more exposed to movies, televisions, and video games, which more effectively influence people’s consumption behavior than do comic books. All these media modes are able to reach more consumer segments than traditional comic-book publishing.Marvel’s potential to develop increased dramatically when its market expanded to broadcast media. Other consumer products, such as toys, worked in conjunction with media products, these two kinds of products reinforced each other. Marvel’s market expansion developed in both a comprehensive and intensive manner. Marvel emphasized long-term value in its new management strategy. They planed â€Å"career† for each of their characters. For example, Spider-Man’s career over the next five years is to have two more movies, DVDs, toys, a video game, and a promotion with Burger King.The intensive â€Å"career plan† extend character’s life and can have each character penetrate into people’s lives by media on a long term basis. The third main strategic dimension is to ensure the quality of the content which featured Marvel characters. Creation and consistency in characters and stories mean everything for Marvel. Before Marvel’s turnaround, the low publishing market share was mostly due to a lack of quality control. When efforts were put into improving creativity and fine artwork, the publishing business was rejuvenated and the market share increased.The publishing business provides the primary support for both licensing and toys. Marvel’s success will sustain, because the products lives are extended with well-planed â€Å"career†, and the market is expanded with thriving licensing and toy businesses. Investment in quality can enhance the product’s competitive ability in terms of both product life and market expansion. Great potential exists in each aspect of Marvel’s market. (c) How important are each of Marvel’s three divisions – Comic books, toys, and licensing – to its past and future performance? T he comic book business was Marvel’s core in the past and earned almost all revenue.Comic books were so important for Marvel that its market share determined if Marvel would live or die. That is why Marvel went bankrupt in the mid-1990s, when mismanagement caused a huge drop in comic-book sales. After Marvel turned around, comic-book publishing was important as a primary business, but not a core business. Since 1997, Marvel’s financial performance in comic-book industry has been very stable and the annual sales totaled around 300 million every year. While comic book revenue should continue to be stable, its percentage will decrease in the future as Marvel’s other businesses grow.Licensing was only a small part of Marvel’s overall revenue in the past. Marvel’s licensing was mostly concentrated within the comic-book industry, selling the publishing license to some book-related businesses or some toy merchants. After Marvel took advantage of broadcast media, such as movies, television, and video games, its licensing become the largest division and collected the majority of the profit for the company. In 2003, licensing accounted for 70. 5% of the gross profit (See Appendix A Figure 1). Licensing profit had a much sharper increase from 2000 to 2003 than the other two businesses (See Appendix A Figure 2).In the future, licensing will keep increasing and its percentage of revenue will grow, especially if the management adopts a strategy of capitalizing on it. In the past, the toy business was just an annex of the publishing industry. Little effort was invested in toys which were not even mentioned strategic plans. Now the toy industry is the second-highest profit maker in Marvel, generating over $20 billion in sales in 2003. The toy business is very promising in the future. However its percentage in revenue will still remain stable or slightly decrease, just as publishing will do, because licensing has such a strong possibility for growth.In addition, while the toy industry competition is too fierce to permit further achievements. (d) To what extent is Marvel’s success due to only one character, Spider-Man? How can Marvel develop its lesser-known characters? There is no doubt that, to a great extent, Marvel’s success since the 1960s is due to Spider-Man. However, during the 1990s, the company declined despite such a successful superhero. â€Å"Exploiting† strategy by significantly increasing the number of titles stretched out consumers’ interest. Marvel’s new CEO, Peter Cuneo, restructured the company with negative assets and turned the company around.Spider-Man was resuscitated in comic-book sales. In the Publishing Division, Marvel’s 64. 7% revenue was from Spider-Man among the top famous titles in the second half year of 2003 (See Appendix A Figure 3). In the movie box office revenue, Spider-Man collected 33. 75% revenue in the US market and 37. 2% in the world mark et among Marvel’s eight titles movies, ranking the first (See Appendix A Figure 4). Spider-Man has gained great achievements, since the company turned around. However, Marvel’s success is not due to only one character.According to figure 3 and figure 4, other lesser-known characters, such as the X-Men and Fantastic Four, have also contributed to the company’s success. The entertainment market is difficult to predict. Consumers’ interests for media products are notoriously fickle. It could be very risky to continue to infuse resources to Spider-Man. Spreading limited resources to lesser-known characters helps the company reduce risk. Marvel needs to shift their focus to lesser-known characters which have great potential to be popular with wider public.Integrated marketing communication can be a very useful strategy to promote lesser-known characters by using prominent characters. For example, the Fantastic Four can be guests in Spider-Man’s comic-bo oks or movies. When lesser-known characters and Spider-Man are presented to people as â€Å"Marvel’s Superheroes†, lesser-known characters can be promoted by the fame of prominent characters. As Marvel’s previous CEO Peter Cuneo (2003) said, â€Å"this is about converting Spider-Man fans into Marvel fans. †

Cry, The Beloved Country Journal - 1487 Words

Jeffrey Dao Ms. Hastings Period 1 October 7, 2014 Cry, the Beloved Country Journal Table of Content Topic Page Number Focus on Conflict Responses 2 Focus on Theme Responses 3-5 SAR Responses Chapter Questions Responses Dialectical Journals Works Cited Focus on Conflict In book 1 of Cry, the Beloved Country, the main conflict was Kumalo’s loss of faith. In this quote,â€Å"But that he should kill a man, a white man! There was nothing that he could remember, nothing, nothing at all, that could make it probable.†(Paton 119). Alon Paton shows how Kumalo could not grasp the reason why Absalom would go away from home to Johannesburg and later decide to murder a white man. He is beginning to lose faith in his search of his son and faith overall since his family is essentially drifting away from the way of life they were raised into. In book 2 of Cry, the Beloved Country, the main conflict was how Absalom could not cope with being sentenced to death. â€Å"Be of courage, my son. I am afraid, he cried. I am afraid†(Paton 241). This showed how he was fearful and was struggling to accept the fact that he will be executed soon. In this quote, â€Å"Then he preached a few words to them, that they were to remain faithful, and to bring up what children there might be in fear of God. 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